Oct 30, 2014

Powerful Marketing With Podcast Benefits

- Episode 065

I was listening to the biography of Steve Jobs by Walter Isaacson the other day. It really got me thinking about powerful marketing and how to create it.

The particular section of the book that caught my attention discussed the “1984” apple commercial. The...

Oct 22, 2014

Can You Make Money With Your Podcast?

People love to buy. They hate to have people sell to them. Create interest and desire. Make your fans want to buy. The hard sell rarely makes your fan feel good about making the purchase. How do we use our content to develop the desire to buy rather than the method to sell?

Oct 16, 2014

When Did Marketing Become Taboo?

I was listening to Daniel J. Lewis on "The Audacity To Podcast” Sept. 15th episode “How To Deal With Negative Feedback Toward You”. When did commercials become bad?

Here is the comment/quote:

"I feel like I just listened to an hour long infomercial. Daniel, I recognize your...

Oct 8, 2014

Get Noticed In The Sea Of Sameness – Episode 062

Being unique is the only way you can make your podcast get noticed in the sea of sameness.  There are so many podcasts in your niche.  Being memorable is critical.

There is one file in your listener's mind that you occupy. You can't occupy multiple files. You must...

Oct 1, 2014

Transform Your Podcast Into A Powerful Brand – Episode 061

Two presentations I have attended really shaped my understanding and belief in the power of a brand.  These two presentations have helped me create powerful radio and dominant brands.  One was given by Seth Godin.  The other came from B.J. Bueno.