Sep 23, 2015
Why is a brand so important for your podcast? Your brand communicates the essence of you, your podcast, your business and everything you represent.
There are many, many definitions of a brand. Basically, it is your identity.
When people think of you and...
Sep 16, 2015
Should you change your introduction? Is it time to freshen it up?
I get this question a lot when I'm coaching clients. Before we can adequately answer the question, we need to examine the purpose of an introduction.
The first thing we learned in speech class was...
Sep 7, 2015
The art of storytelling can be powerful. A story can pass life lessons from one generation to another. Tales can help people remember information. Stories bring words to life.
There have been thousands of great storytellers throughout time. You don't need to be Chaucer or...
Sep 3, 2015
Sometimes you are just too close to the content to recognize the issues.
I was recently working with two coaching clients. They were both struggling with the introduction to their episodes. The opening of the shows didn't feel powerful enough.
As we dug into the...