May 9, 2016

Do You Gain More Podcast Engagement By Interviewing Or Being Interviewed – Episode 139

 

I was recently on Episode 88 of Podcast Junkies with Harry Duran. We had a great talk. We chatted about podcasting, architecture, magic and the New York Islanders. It was one of those conversations that could have gone twice as long.

 

Listen to Podcast Junkies HERE.

 

Interview podcasts are all the rage. It seems everyone is doing them. So, which is better for your business, interviewing guests on your show or being interviewed on other shows?

 

The answer is … both. If you hope to spread the word about your show, you should both be interviewed on other podcasts while interviewing guests on your show.

 

There are benefits and drawbacks to both. Here are a few pros and cons of each.

 

INTERVIEWING

 

POSITIVE

Easier form of podcasting – content creates itself with a conversation

People come to you to hear the interview

You control the conversation

You control the dissemination of info

Guests can direct traffic your direction

Guests can become subscribers

Guests offer different info and perspective

 

NEGATIVE

Takes a lot of work to coordinate

Less flexible

Guests may not show up

Guests may do very little to promote your show

 

BEING INTERVIEWED

 

POSITIVE

You get in front of a new crowd – Expanding your reach

Less work with prep and post production

You can offer a lead magnet to new people

 

NEGATIVE

It is more difficult to convert new people into listeners

You do not control the interview

You do not contol when the interview is posted

You need to send people to another show to hear the content

Takes time and relationships to find opportunities

You do not contol the quality

 

If you want to grow your tribe, find great guests to appear on your show who will help expose you to their audiences. Then, find great podcasts on which to appear to expose yourself to other new audiences.

 

(I also mentioned The Podcast Review Show that I do with Dave Jackson. Find that HERE. You can find Dave's podcast School Of Podcasting HERE.)

 

 

You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.

 

Let's turn your information into engaging entertainment.