Aug 26, 2015
Imagination. It is the wonderful result of recorded audio. When you listen to the radio, podcasts, audiobooks or other recorded audio, the imagination is in full motion. Your imagination belongs to you and you alone. You have full control. Your...
Aug 20, 2015
The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. She doesn’t. Your listener cares about her needs, wants and desires. Attract her attention by doing the unexpected.
In his book “The Purple...
Aug 13, 2015
As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. Friendships are created when you truly know everything about a person. This is the reason it is crucial that you...
Aug 7, 2015
We have made it through 100 episodes. With your help, I have been creating this podcast for nearly two years. Thank you, thank you, thank you.
On this episode, I want to finish the special show we began last week. This is part...